Lana Zaher’s Bookshelf

Lana Zaher

As export manager of Al Arz products, Lana Zaher is in charge of developing brand awareness strategies in existing export markets and developing new markets for the company’s products. Al Arz Tahini is a family business based in Nazareth, making and selling tahini and halva products, all made exclusively from Ethiopian sesame. Lana joined the company in 2002 and started working in marketing while studying for a BA in International Relations at the Hebrew University in Jerusalem. She has held her current position since 2014, after completing her MBA from the Kellogg School of Management at Northwestern University and the Tel Aviv University.