Welcome to Asif

Asif rooftop garden plots with herbs and fruit trees
Photo by Matan Choufan

Welcome to Asif

Asif is a non-profit organization and culinary center in Tel Aviv dedicated to cultivating and nurturing Israel’s diverse and creative food culture. Learn more about us.

 Asif x Holyland Civilians - The Capsule Collection
Asif x Holyland Civilians – The Capsule Collection

Special Edition: Asif x Holyland Civilians – The Capsule Collection

The collection is a collaboration inspired by the upcoming Asif exhibition “We’ll be Right Back: The Myths of Food Advertising,” which takes on the question of whether advertisements reflect or shape culture by looking at four Israelis iconic products: Jaffa oranges, hummus, cottage cheese, and black coffee. Now available here

Chicken with Bulgarian Tomatoes and Rice
Chicken with Bulgarian Tomatoes and Rice | Photo by Oren Shalev

Grandmother Marika’s Bulgarian rice with Tomatos

You won’t be able to stop eating the soft rice, soaked in the flavors of the roasted chicken, fried onions and tomato juice.

restaurant from the future
Image via Midjourney: Or Ayalon

Chefs and Food Tech — Is This the Beginning of a Beautiful Friendship?

Traditionally, there’s been a chasm between food tech companies and chefs. Adam Sella spoke to some of the country’s leading chefs about it, how it’s starting to change, and how we all might benefit. 

In the Asif Library

We asked a range of culinary experts to select books that explore Israeli, regional Arab, and Jewish cuisine. Browse their recommendations.

Claudia Roden

Award-Winning Cookbook Author and Middle Eastern Culinary Scholar

Gil Hovav

Celebrated Israeli Author
Media Personality

Dr. Johnny Mansour

Scholar of Arab-Muslim History and Christians in the Middle East

Michael Solomonov

Chef of Zahav
in Philadelphia and
Cookbook Author

The Asif Recipe Box