Welcome to Asif

Welcome to Asif
Asif is a non-profit organization and culinary center in Tel Aviv dedicated to cultivating and nurturing Israel’s diverse and creative food culture. Learn more about us.

Special Edition: Asif x Holyland Civilians – The Capsule Collection
The collection is a collaboration inspired by the upcoming Asif exhibition “We’ll be Right Back: The Myths of Food Advertising,” which takes on the question of whether advertisements reflect or shape culture by looking at four Israelis iconic products: Jaffa oranges, hummus, cottage cheese, and black coffee. Now available here

Grandmother Marika’s Bulgarian rice with Tomatos
You won’t be able to stop eating the soft rice, soaked in the flavors of the roasted chicken, fried onions and tomato juice.

Chefs and Food Tech — Is This the Beginning of a Beautiful Friendship?
Traditionally, there’s been a chasm between food tech companies and chefs. Adam Sella spoke to some of the country’s leading chefs about it, how it’s starting to change, and how we all might benefit.